Murali

Brand & Innovation Strategist

I'm a brand planner and innovation strategist with over 15 years of experience I help brands and organizations transform their business, tell their stories, and impact culture. I also lead strategy at hedgehog & fox.

I’ve created new categories, helped elect Presidents, changed public opinion, reinvigorated legacy brands, created new ones and guided troubled ones through difficult times. You may not know me, but you’ve almost certainly seen my work.